An Innovation Mindsedt emanates from a problem-solving cuture coupled with personal curiosity, passion, and natural talents. “To create meaningful change, to be innovative, we have to first adopt the right posture, the right attitbude. She recommends an eight-step process with separate but interdependent components that she characterizes as “the Laws of Innovation.” Marchand focuses on three forms of innovation: Incremental (improvement of what is now does and how it does it), Breakthrough (new products and services), and Disruptive (whatever will “change the world forever”). in some cases it ould be a division or even a department. ![]() Its greatest value will be the nature and extent of assistance it provides to those who read it - especially C-level executives - to transform their organization. ![]() It’s what I call the Innovation Mindset.” fresh ideas worthy of satisfying customers and making it to market. With the assistance of John Hanc, Lorraine Marchand has created what is best viewed as an operations manual for establishing a workplace culture that embraces new ideas and encourages creativity within almost any “organization that, when properly tapped, could produce a torrent of free-flowing. ![]() Innovative thinking can be much more than a process: it should be a way of life in the workplace. ![]() The Innovation Mindset : Eight Essential Steps to Transform Any IndustryĬolumbia Business School Publishing (July 2022)
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